High School Brand Master Challenge
The challenge will open November 1st, 2024. All entries must be submitted by noon on December 18th, 2024.
Judges Panel
Students will be judged by a panel of industry leading professionals across the design and marketing space. Our panel currently includes globally award-winning marketers and professors with decades of professional experience
Top-performers
Awards & Prizes
Winners will have an opportunity to have their submission entered in the AAF Regional Michigan student competition. The rubric will judge submitted work on several factors including their creativity, consistency in approach, and strategic execution.
Alongside prizes, students and their work will be featured on Northwood University social media.
1st Place
$900 Prize
2nd Place
$600 Prize
3rd Place
$300 Prize
Judges Choice
$900 Prize
About AMA
- Networking: Opportunities to connect with professional marketers.
- Business competitions: Opportunities to participate in business competitions.
- Internships: Access to internships, micro internships, and the AMA’s job bank.
- Leadership experience: Opportunities to enhance leadership skills.
- Fundraising: Opportunities to learn how to fundraise.
- Social media: Opportunities to improve social media skills.
The AMA also hosts an annual Collegiate Marketing Week competition, which is usually held during the first full week of October.
Frequently Asked Questions
The competition is open to Michigan High School students including home school, private, public and parochial in grades 9-12.
Registration will be open starting Friday, November 1st. All final entries must be submitted by Wednesday, December 18th. Judging will occur between December 18th and January 15th.
No. This competition has been funded by Northwood University.
If your students are up to the challenge, fill out the Online Form or email us to reserve your spot today!
Three or four students per team. Each team of students will work on the same project. Each campaign presentation must include a written and oral component. Rules are outlined in a detailed challenge document rubric.
No. All content (written and visual) must be original. If AI is detected, your entry will be automatically disqualified.
Each entry will be judged by a panel of industry professionals. No face-to-face presentation is required.
PDF is preferred, PPT is acceptable.
Students will learn about many aspects of the advertising and marketing field. All entries will be judged by industry professionals. Winning teams will receive certificate plaque, cash prizes. First and second place teams will be automatically entered in the AAF student competition in the Flint, Michigan region. Prize money will be allocated per school policies.
