Be a Creative Leader. Boost Your Career in Marketing and Management. At NU, Nothing is Off-Limits.

Gain a strong foundation in marketing and management principles and apply those concepts to create a plan that converts an idea to a new process, product, or service.

Innovators investigate trends, cultivate opportunities, and provide creative solutions. This minor pairs well with any of our business majors. All industries are looking for employees who can implement new ideas that allow them to reach their strategic goals and create a better experience for their audience(s).

northwood by the numbers

Success of Our Graduates

Northwood University is an international leader in free-enterprise education.

*Data taken from the U.S. Bureau of Labor Statistics

$82,000

Median salary for this industry in 2022*

4.8%

Growth rate for this industry*

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Bauervic Pitch Competition

Known on campus simply as “The Pitch,” the contest is a true business start-up competition where students compete for a share of $6,000 in prize money made possible by a generous gift from the Charles M. Bauervic Foundation. The competition provides an opportunity for students to showcase business skills they learned in the Northwood classroom.

The Northwood Idea Center on a sunny day

NU Idea Center Pitch Competitions

Show off your entrepreneurial skills at our pitch competitions held at the Northwood Idea Center. The Idea Center is a great place for students to develop business plans and launch their own business during their time here.

LEARN MORE about the idea center

Skills and Portfolio

You’ll have the chance to participate in the following as part of a minor in Innovation Marketing and Management:

Marketing plan
Global marketing plan
Business plan
Project management
Marketing and Consumer research
Trend analysis and reports
Presentations and Pitches

Featured Courses

What will you learn in the Innovation Marketing & Management minor at Northwood University?

*Does not include full list of courses required for minor completion.

What Industries Can You Work In with an Innovation Marketing & Management Minor?

Innovation Marketing & Management can be found in almost every industry. Students often look for internships or employment opportunities on a local and global level.

Industries with advantages for innovators:

Agriculture
Engineering
Finance
Food and Beverage Design
Health Care
Hospitality
Human Resources
Marketing
Public Policy
Sustainability
Technology

shaping tomorrow

Influential Impact Makers

I chose Innovation Marketing and Management because it is more than running a business — it is the practice of evaluating and implementing ideas that create new services, products and processes for a business.

– Katy Kuhr

Most great ideas fail, which is why being an innovator means much more than thinking of them. I chose Northwood’s Innovation program so that I could learn these skills, while also gaining the experience I needed through numerous campus activities and competitions.

– Bryan Lawson

Innovative professionals