2025 President’s Freedom Celebration
Hosted by Northwood University
June 12, 2025 – Northwood University Hach Student Life Center
Join us to celebrate the achievements and significant commitments from supporters who believe in The Northwood Idea and Liberty and Business For All. The President’s Freedom Celebration honors the Northwood tradition and celebration of unwavering commitment to ethics, education, and free market values.
You are all welcome at America’s Free-Enterprise University. It is our honor to be your host as we celebrate and learn more about Northwood’s optimistic future. For more information about table purchases and sponsorship opportunities, please see below.
5:00 p.m. – Private Reception
5:30 p.m. – Welcome Reception and Strolling Dinner
6:45 p.m. – Awards & Program
8:30 p.m. – Dessert After Glow
Preferred Hotel
The H Hotel
111 W. Main Street
Midland, MI 48640
Main hotel entrance is located off Ann St.
Keynote Speaker: Dr. Gad Saad
A Professor of Marketing at Concordia University, Dr. Saad has held visiting professorships at Cornell University, Dartmouth College, and the University of California–Irvine.
This year, he is serving as a Visiting Professor at Northwood University and Global Ambassador for The Northwood Idea. He also is working on a new book, Suicidal Empathy, which follows the 2020 release of his international best-seller, The Parasitic Mind: How Infectious Ideas are Killing Common Sense.
Dr. Gad Saad is Professor of Marketing at Concordia University (Montreal, Canada), and former holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018). He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine. Dr. Saad received the Faculty of Commerce’s Distinguished Teaching Award in June 2000, and was listed as one of the ‘hot’ professors of Concordia University in both the 2001 and 2002 Maclean’s reports on Canadian universities. Saad was appointed Newsmaker of the Week of Concordia University in five consecutive years (2011-2015) and is the co-recipient of the 2015 President’s Media Outreach Award-Research Communicator of the Year (International), which goes to the professor at Concordia University whose research receives the greatest amount of global media coverage. He has appeared on many leading media outlets, including ten times on Joe Rogan’s podcast. He has a sizable social media following, including nearly 1 million followers on X.
Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His works include The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (translated into Korean and Turkish); The Evolutionary Bases of Consumption; Evolutionary Psychology in the Business Sciences (edited book), along with 75+ scientific papers, many at the intersection of evolutionary psychology and a broad range of disciplines including consumer behavior, marketing, advertising, psychology, medicine, and economics (Google Scholar). He has authored 311 articles on his Psychology Today blog (Homo Consumericus) that have garnered 7.3+ million views. His YouTube channel (THE SAAD TRUTH) has generated 34.7+ million total views, and his podcast titled The Saad Truth with Dr. Saad, which is available on all leading podcast platforms, has yielded 9.4+ million downloads since June 2020.
In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense. His fourth book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense was released in October 2020. It has since become an international bestseller with contracted foreign rights in 20+ languages. His fifth book The Saad Truth about Happiness: 8 Secrets for Leading the Good Life was released in July 2023. He is currently working on his next book titled Suicidal Empathy.
Sponsorship Opportunities
Payment in excess of $2,880 is tax deductible
- Two premier placed tables for up to 16 guests
- Private Reception invitation for up to 16 guests
- Recognition from University President at podium
- Recognition from University President at podium
- Recognition on video screen at event
- Recognition on event materials, digital screens and social media
Payment in excess of $1,440 is tax deductible
- Premier placed table for up to 8 guests
- Private Reception invitation for up to 8 guests
- Recognition from podium
- Recognition on event materials and digital screens
Payment in excess of $1,360 is tax deductible
- Table for up to 8 guests
- Private Reception invitation for up to 4 guests
- Recognition on most event materials
Payment in excess of $1,320 is tax deductible
- Table for up to 8 guests
- Private Reception invitation for up to 2 guests
- Recognition on some event materials and digital screens
Payment in excess of $680 is tax deductible
- Table of 4 for dinner and program
- Private Reception invitation for up to 2 guests
- Recognition on some event materials
Full payment is tax deductible
- Provide seating for media or students to attend the event
- Help broaden Northwood University’s reach
- Recognition on some event materials
Purchase Tickets/Sponsorships
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