The University of Aftermarket, through Northwood University, announces that registration is now open for Aftermarket Data Standards, a course developed for aftermarket catalog managers and product information professionals who want to sharpen their knowledge and management of the industry data standards – ACES® and PIES®.
Dr. Thomas Litzinger, executive director of the University of the Aftermarket and aftermarket education industry chair at Northwood University, explained this program will help learners become familiar with Auto Care data standards and how to effectively use them in their day-to-day work.
This live, two-day training program is designed for anyone who works with ACES and PIES, or who wants to build upon their foundational understanding of them. Participants will advance their practical knowledge of these data standards through hands-on experience using the associated databases to create ACES and PIES files. The course is facilitated by Northwood faculty and senior aftermarket leaders.
“This learning experience includes a blend of industry research and market analysis,” stated Dr. Litzinger. “We will have engaging conversations and thought-provoking debates on the key challenges facing the industry related to how the efficiency of our data contributes to our competitive advantage.”
“The Aftermarket Data Standards are critical to implementing your strategic competitive advantage and driving increased sales through all distribution channels,” noted James O’Dell, assistant director of aftermarket education at Northwood University. “Learning to use your data effectively will unlock efficiency and linear growth.”
“Master the language of aftermarket data — gain the skills to transform raw content into powerful, standards-driven product information using ACES and PIES,” added Jonathan Larsen, vice president of digital products and standards for the Auto Care Association, which is the voice of the over $500 billion auto care industry.
To take this class, attendees must have already taken Introduction to ACES and PIES. The program is scheduled for June 17-18 in Detroit, Michigan. To sign up for the course, click here.
