About Dr. Gad Saad
Dr. Gad Saad is Professor of Marketing at Concordia University (Montreal, Canada), and former holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018). He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine. Dr. Saad received the Faculty of Commerce’s Distinguished Teaching Award in June 2000, and was listed as one of the ‘hot’ professors of Concordia University in both the 2001 and 2002 Maclean’s reports on Canadian universities. Saad was appointed Newsmaker of the Week of Concordia University in five consecutive years (2011-2015) and is the co-recipient of the 2015 President’s Media Outreach Award-Research Communicator of the Year (International), which goes to the professor at Concordia University whose research receives the greatest amount of global media coverage. He has appeared on many leading media outlets, including ten times on Joe Rogan’s podcast. He has a sizable social media following, including nearly 1 million followers on X.
Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His works include The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (translated into Korean and Turkish); The Evolutionary Bases of Consumption; Evolutionary Psychology in the Business Sciences (edited book), along with 75+ scientific papers, many at the intersection of evolutionary psychology and a broad range of disciplines including consumer behavior, marketing, advertising, psychology, medicine, and economics (Google Scholar). He has authored 311 articles on his Psychology Today blog (Homo Consumericus) that have garnered 7.3+ million views. His YouTube channel (THE SAAD TRUTH) has generated 34.7+ million total views, and his podcast titled The Saad Truth with Dr. Saad, which is available on all leading podcast platforms, has yielded 9.4+ million downloads since June 2020.
In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense. His fourth book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense was released in October 2020. It has since become an international bestseller with contracted foreign rights in 20+ languages. His fifth book The Saad Truth about Happiness: 8 Secrets for Leading the Good Life was released in July 2023. He is currently working on his next book titled Suicidal Empathy.
Highlighted Media Coverage
“The Man Whose Musings Fuel Elon Musk’s Nightmares” — Wall Street Journal
https://www.wsj.com/tech/the-man-whose-musings-fuel-elon-musks-nightmares-e3317674
“A Conversation with Gad Saad” — Forbes
https://www.forbes.com/sites/rayravaglia/2024/07/04/a-conversation-with-gad-saad-the-parasitic-mind-and-education/
The Joe Rogen Experience
The following are some of the appearances Dr. Gad Saad has had on the world’s No. 1 podcast, The Joe Rogen Experience:
June 27, 2024 — https://www.youtube.com/watch?v=wTE2PHTA6sg
May 9, 2024 — https://www.youtube.com/watch?v=zzU_UrhmCEs&t=2404s
May 11, 2022 — https://www.youtube.com/watch?v=oO-Bv4iRZKI
December 19, 2018 — https://www.youtube.com/watch?v=54v1dMZcD8M
July 11, 2017 — https://www.youtube.com/watch?v=x8e2cj71CYE
August 23, 2016 — https://www.youtube.com/watch?v=TjBgeuTvnnk
February 25, 2016 — https://www.youtube.com/watch?v=SDhtTHP16aA
August 11, 2015 — https://www.youtube.com/watch?v=vXjbc0jh3pY
July 7, 2014 — https://www.youtube.com/watch?v=YfsNP-qgdZo
