Executive Vice President The Coca-Cola Company (Deceased) – Atlanta, Georgia
Ira C. “Ike” Herbert is Executive Vice President of The Coca-Cola Company. A native of Chicago, Mr. Herbert had extensive advertising agency experience prior to joining The Coca-Cola Company in 1965 when he was named brand manager for Fanta products. He was elected Vice President of the Company in 1966, named brand manager for Coca-Cola in 1967, director of Brand Development in 1970, and marketing director in August 1971. He was named Senior Vice President, Marketing of Coca-Cola USA in 1973. In 1975 he was named President of Coca-Cola Foods. Elected Executive Vice President of The Coca- Cola Company in 1976, he was named chief marketing officer in 1982, and was appointed Deputy to the President in 1986. In 1987 he was elected Chairman of the Board of Directors of Coca-Cola Beverages based in Toronto. In 1988, he was named President of both Coca-Cola USA and the North America Sector which has responsibility for Coca- Cola USA, the domestic soft drink division based in Atlanta, Coca- Cola Ltd., the Canadian soft drink division based in Toronto; and Coca-Cola Foods, the citrus juices and drinks unit based in Houston and he assumed his present duties in 1990. He also serves on the boards of Coca-Cola Nestle Refreshments Company, Commerce Bank and National Data Corporation. “We must instill in future generations the crucial importance of integrity and morality.”
