Chairman and CEO Discount Tire Company, Inc. (Deceased) – Scottsdale, Arizona
In 1960, Bruce T. Halle found himself standing in an empty building with six tires (2 new and 4 recaps) and some miscellaneous parts. He had no job, little to no credit and had three children and a wife to take care of. Today, thirty-six years later, Discount Tire Company, Inc., has nearly 300 stores with over $700 million in sales. As Chairman and CEO, Mr. Halle is projecting a goal of 500 stores and one billion dollars in revenues for America’s largest independent tire company. A strong believer in servicing the customer with “people who care about people”, Bruce credits his dedicated, enthusiastic and knowledgeable employees for driving the company. Along with his wife, Diane, the Halle’s have been ardent supporters of the arts, including the Phoenix Art Museum and the symphonies of Scottsdale and Phoenix. They continue to be involved with their community by supporting the Arizona Boys & Girls Clubs, Muscular Dystrophy Association, and Homeward Bound. “Don’t be guilty of dreaming small, dream big and force yourself to achieve.”
