Accelerating Business Decisions with the CAMS Research Institute.

The CAMS Research Institute conducts leading-edge scholarly and practical research to help businesses solve current and future industry challenges.

We are committed to providing actionable insights to support evidence-based decision making for successful products, services, processes, and overall operations.

Request Research

Subscribe to Driven

What Makes Us Different?

We are the only academic research institute focused solely on business solutions for the automotive, automotive aftermarket, powersports, and related mobility industries.

The CAMS Research Institute mission is to empower business leaders with evidence-based, real-world findings for improved decision-making. The institute also provides Northwood students with experiential learning opportunities, in addition to empowering them with the latest evidence-backed business solutions.

A person in a red shirt and glasses sits at a desk, looking thoughtful. Laptops displaying graphs and notes clutter the foreground, framing their concentrated gaze.

Heading here

LEARN MORE

A man in a blue shirt gestures animatedly while explaining by a whiteboard covered with diagrams and handwritten notes.

Faculty Research Team

Dr. Dave Oventhal, Northwood University’s Subaru of New England, Professor of Automotive Strategy, is the Director of the CAMS Research Institute. Dr. Oventhal has over 20 years leading global research projects for leading powersport manufacturers.

All projects are led directly by Dr. Oventhal. Dependent on the research topic, various Northwood faculty and external partners collaborate based on expertise.

A group of young people in blue shirts gather near a sports car inside a showroom. Some are looking at the vehicle with keen interest.

Student Contributors

To ensure Northwood’s students are equipped with the latest skills for effective business decision making, every research project team consists of faculty and students.

This experiential learning activity ensures students understand real-world business situations and utilize proven, evidence-based methodologies for effective decision making to develop competitive advantages.

Inside the showroom, a gray convertible sports car takes center stage as a speaker captivates their audience from a podium.

Our Partners

As every research project is customized to the specific objectives, the CAMS Research Institute often consists of individuals from various industry organizations to ensure key perspectives are included for optimal solutions.

Engage with the CAMS Research Institute

There are multiple ways for interested parties to participate. Select a card to learn more about what we can do for you.

For Researchers from Educational Institutions

Our annual CRI Call for White Papers is announced every August. We welcome your innovative ideas that address our sponsor’s needs detailed in each Call. The selected White Papers will be published and shared during the annual CAMS Industry Summit.

For Dealerships

CAMS Research Institute can provide customized research projects. Our small teams ensure a personalized approach while providing solutions utilizing academic research for real-world solutions. Unlike other institutions, we only conduct research in the global motor vehicle industry.

For OEs

Our small research teams focus solely on the motor vehicle industry providing expertise and focus to create customized research projects to support internal or external projects. This is our focus. With this focus, we better understand your needs, your customers, and partners. Specialization not generalization.

For Industry Organizations

Identify a research topic and contact us. Our small team of faculty and students will ensure a customized solution utilizing innovative methodologies to provide solutions for immediate real-world application.