Former President and CEO Aftermarket Auto Parts Alliance – San Antonio, TX
With over 49 years experience in the automotive aftermarket which have taken him to 6 continents, over 70 countries and all of the 50 United States, Richard Morgan recently retired as President and CEO of Aftermarket Auto Parts Alliance (Alliance) Incorporated, a leading program distribution group with 55 shareholder members that distribute auto parts through over 150 distribution centers in the United States, Canada, Mexico and Europe. Designed to help auto parts stores deliver quality products and affordable prices to consumers everywhere in North America, Alliance was developed to assist automotive aftermarket parts distributors better compete with mass merchandisers, chain stores and other participants in the aftermarket. It accomplishes this mission by leveraging purchasing power through the initiation of cost justified prices and terms which previously were out of reach or beyond the reach of many non-affiliated aftermarket parts distributors. Having first attended Texas Christian University (TCU) in 1956 on an athletic scholarship, Morgan left college early to pursue a career in professional baseball with the Chicago Cubs organization, but soon found that the professional world was calling. After a brief career in the minor leagues, he joined General Motors Corporation in 1962 for what would become a 21-year stint beginning as a field sales representative with AC Spark Plug Division, and ending with the position of Director of Sales and Marketing for AC Delco Europe, Africa and the Middle East, headquartered in Antwerp, Belgium. His career brought him back to the United States where for the next 13 years he served as V.P. and General Manager for the Automotive Division of Straus Frank Company, a large CARQUEST Distributor headquartered in San Antonio, Texas. Following this assignment, Richard assumed the reigns with the Alliance. A 1992 graduate of Northwood University, Morgan was honored with the Northwood University 1998 Outstanding Alumni Award and 2002 Honorary Doctorate of Laws degree.
