Northwood University and Reynolds and Reynolds invite you to LAS VEGAS for a one-of-a-kind workshop that will help you capture the money-making potential of your used car business.

• Co-presented by Joe Lescota, Chair of the Automotive Marketing program at Northwood University and Ronald Vest, Business Consultant with Reynolds and Reynolds specializing in eBusiness, CRM, and Retail Sales.
• Designed for dealer principals and/or general managers along with their used car managers.

Workshop Overview

How profitable is your used car department? What are the odds your revenue will increase over the next year? The next five years?

Your business depends on more than a best-guess gamble. Join industry leaders, Joe Lescota and Ron Vest, as they show you what it takes to create a stable, profitable used car department in any economy and your specific market. You will learn:

• Proven methods for understanding and successfully managing your used vehicle inventory, staff, and sales processes.
• Your dealership’s strengths and weakness by examining your own financial statistics (Following registration, you will receive details on which financial reports and information to bring with you).
• Practical steps for positive change.
• How to use today’s technology to help you achieve your goals more quickly.

“Make it a Sure Bet” will give you an in-depth, personal, consultative training to make you a more effective manager.