Marketing
Discover. Analyze. Create. Begin Your Journey at NU.
Marketing majors are creative, critical thinkers. They listen and gather data about the customers, the business, and the industry. They analyze and solve problems to create experiences that audiences want to repeat. Their solutions contribute to business growth and buyer satisfaction.
At NU, you’ll discover the parts of the industry you love best through simulations, certifications & competitions. You graduate with a diverse portfolio and a far-reaching alumni network. Our graduates go on to work with non-profits, small businesses, Fortune 500 businesses, and agencies – and some even start their own businesses.
Interested in diversifying your degree? Students often add a minor or double major. You can easily add an entrepreneurship, supply chain, data analytics, digital marketing, innovation, or sustainability minor to your major to expand your opportunities.
NORTHWOOD BY THE NUMBERS
Success of Our Graduates
Northwood University is an international leader in free-enterprise education.
*According to the 2015-2016 six-month post-graduate survey of undergraduate students. All data is based on the number of responses received.
86%
Of graduates report being employed in a Marketing position *
3+
Certifications can be earned before you graduate from Northwood
Certifications Offered
American Marketing Association
The NUAMA is the professional organization on Northwood University’s campus. We are a collegiate chapter of the American Marketing Association, and organization that has collegiate and professional chapters all over the country.
Bauervic Pitch Competition
Students present a business idea to win start-up funding. This business start-up competition is made possible by a generous gift from the Charles M. Bauervic Foundation.
Develop Your Portfolio
Northwood University offers multiple opportunities to build your portfolio before you graduate. Having desired skills allows you to be competitive in the job market.
Marketing Plans
E-Commerce Strategic Plans
Global Marketing Plan
Sales Plan and Pitch
Conduct Market Research
Surveys, interviews, focus groups, etc.
Data Analysis Report
Market Research Report
What Jobs Can You Get with a Marketing Degree?
Marketing can be found in almost every industry. Students often look for internships or employment opportunities on a local and global level.
- Marketing Specialist
- E-Commerce Strategist
- Market Researcher/Analyst
- Project Manager
- Product Manager
- Global Product Marketing Manager
- 20th Century Fox Film Corporation
- Comcast Cable
- PACE Greater New Orleans
- Vespa Capital Brussels Capital of Europe BVBA
Shaping Tomorrow
Influential Impact Makers
Northwood allowed me to form lasting friendships as well as build an extensive network through the alumni connections. Attending NU was the best decision I’ve ever made as it prepared me for the career field that I chose.
– Rosalind Dixon, National Account Executive at Meet Minneapolis Convention & Visitors Association and NU Marketing Advisory Board member
I transferred to Northwood after my sophomore year to join the marketing program which was something my previous school did not offer. A degree in marketing from Northwood has opened up various opportunities for me both in the Marketing industry and in other business-related disciplines. My marketing courses at Northwood have improved my critical thinking, creativity, and general business knowledge.
– Jackson Lovchuk
Industry-Experts
Meet Your Faculty
Connect with our Management faculty who have real-world professional experience.
